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History 5 min read

La historia del Día de la Madre y el Día del Padre

From Anna Jarvis's personal grief to Sonora Smart Dodd's campaign — and the commercialisation both women came to regret

Introduction

[[mothers-day]] and [[fathers-day]] are among the clearest examples in holiday history of a holiday with a known inventor, a specific founding moment, and a documented trajectory from personal tribute to commercial institution. Uniquely, both holidays' founders lived to witness and bitterly oppose the commercialisation of what they had intended as quiet, sincere expressions of filial love.

Mother's Day: Anna Jarvis and the Carnation Campaign

Ann Reeves Jarvis: The Inspiration

The story of Mother's Day begins not with Anna Jarvis but with her mother, Ann Reeves Jarvis of Grafton, West Virginia. Ann was a community activist who, in the years before and after the American Civil War, organised 'Mothers' Work Days' — neighbourhood gatherings at which mothers came together to address community health issues, particularly the treatment of wounds and disease affecting children. In 1868, attempting to heal post-war divisions, Ann organised 'Mothers' Friendship Days' to bring together Union and Confederate mothers. She died on 9 May 1905.

Anna Jarvis's Campaign

Anna Jarvis — Ann's daughter and the actual founder of the modern holiday — was deeply devoted to her mother and devastated by her death. She resolved to create a national holiday honouring all mothers, writing hundreds of letters to politicians, businessmen, and clergy. She funded the first official Mother's Day observance at Andrews Methodist Episcopal Church in Grafton, West Virginia, on 10 May 1908 — the second anniversary of her mother's death. She distributed carnations (her mother's favourite flower) to every mother in the congregation. The holiday spread rapidly. By 1911, every US state was observing Mother's Day; on 8 May 1914, President Woodrow Wilson signed a congressional resolution designating the second Sunday in May as a national Mother's Day — the date still observed today.

Anna's Rage at Commercialisation

Within a decade, Anna Jarvis had become the holiday's most vocal opponent. She had intended Mother's Day as an occasion for handwritten letters and personal visits — not purchased cards and flowers. The greeting card and florist industries' rapid capitalisation on the holiday appalled her. She called the selling of carnations 'a commercialisation of a pure sentiment' and spent much of the rest of her life campaigning against the holiday she had created, picketing candy stores and attending a florist convention to denounce the industry. 'A printed card means nothing except that you are too lazy to write to the woman who has done more for you than anyone in the world,' she wrote. She died in 1948, blind and penniless, in a sanitarium — ironically, her bills partially paid by the florist and greeting card industries she had spent decades attacking.

Pre-Modern Antecedents

Anna Jarvis' creation did not emerge in a vacuum. Several older traditions informed the cultural ground in which her campaign took root:

Mothering Sunday (Britain)

Britain observed 'Mothering Sunday' on the fourth Sunday of Lent from at least the 16th century. It was originally a day on which people returned to their 'mother church' (the main church of their region). Servants and apprentices were given the day off to visit their mother churches — and, incidentally, their actual mothers. A special cake, the 'mothering cake' or simnel cake, was baked for the occasion. After declining in the 20th century, Mothering Sunday was effectively reinvigorated in Britain by American Mother's Day propaganda during the Second World War, when American servicemen stationed in Britain sent Mother's Day cards home; the merged tradition became the modern British Mothering Sunday.

Julia Ward Howe's Peace Appeal

In 1870, Julia Ward Howe (author of 'The Battle Hymn of the Republic') issued a 'Mother's Day Proclamation' calling on women to unite to oppose war and militarism. She organised Mother's Peace Days in Boston for several years in the 1870s. These proto-feminist peace observances are historically distinct from the Jarvis holiday but contributed to the cultural context in which it was received.

Father's Day: Sonora Smart Dodd's Spokane Initiative

The Inspiration

The parallel history of Father's Day is equally personal in origin. Sonora Smart Dodd of Spokane, Washington, was listening to a Mother's Day sermon in church in 1909 when she was struck by the thought that no equivalent holiday existed for fathers. Her own father, William Jackson Smart, was a Civil War veteran and single father who had raised six children after his wife died in childbirth. Dodd conceived of a day to honour him specifically.

The First Father's Day

Dodd campaigned with the Spokane Ministerial Association and the YMCA, proposing 5 June (her father's birthday) as the date. The date was moved to the third Sunday of June, and the first Father's Day was celebrated in Spokane on 19 June 1910. Dodd distributed roses — red for living fathers, white for deceased — echoing Jarvis's carnation tradition.

The Long Road to Official Recognition

Father's Day took far longer than Mother's Day to achieve official recognition. President Calvin Coolidge supported it in 1924 but did not sign a formal proclamation. Multiple bills in Congress failed; there was cultural resistance to the idea of a 'Mother's Day for men', which some regarded as self-congratulatory or commercially motivated. President Lyndon B. Johnson made a presidential proclamation designating the third Sunday of June as Father's Day in 1966; it was not signed into law as a permanent national holiday until President Nixon did so in 1972.

Global Adoption and Variations

Both holidays spread internationally through American cultural influence, greeting card exports, and commercial promotion. Most countries that observe Mother's Day follow the American second-Sunday-in-May convention; Britain retains Mothering Sunday; several Catholic countries observe it on the feast day of the Virgin Mary (15 August or 8 December). Norway, Sweden, and Finland observe Mother's Day in February; Ethiopia celebrates its own multi-day harvest festival called Antrosht, in which mothers are honoured with a communal feast. Father's Day is observed in over 90 countries, though with less uniformity: Australia and New Zealand observe it in September; Spain and Portugal celebrate it on 19 March (St Joseph's Day, honouring Joseph as father of Jesus).

Conclusion

The stories of Anna Jarvis and Sonora Smart Dodd are cautionary tales about the distance between a holiday's intention and its cultural life. Both women created tributes of profound personal sincerity; both saw those tributes converted into commercial machinery. Yet the impulse that animated their campaigns — the human need to set aside time for explicit acknowledgement of parental love — proved genuine enough to travel around the world. The holiday, once released into culture, no longer belongs to its inventor.
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