Modern & International Observances
Singles' Day
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<holidayfyi-glossary slug="singles-day"></holidayfyi-glossary>A Chinese unofficial holiday on November 11 (11/11, four singles), originally started by university students in the 1990s to celebrate being single. Alibaba launched its famous shopping festival on the day in 2009, turning it into the world's largest retail event, generating hundreds of billions of yuan in sales annually. It has spread to other Asian countries and inspired 'shopping holidays' worldwide.